JINRO IS BACK SUGAR FREE

The No. 1 selling soju in Korea.

Hite Jinro has a sensuous taste making one who drinks it nostalgic of Korea’s original soju.

Its sky blue bottle and silver twist cap has been restored as a reinterpretation of Jinro’s heritage.

It has a mild and clean taste which makes drinking pleasant and enjoyable.

Newtro, which is a combination of “new” and “retro,” has been the latest buzzword in the Korean retail market as the styles of the 70s and 80s are captivating young and trendy customers in the country.